Federal Member for Page Kevin Hogan today joined Richmond Valley Council Mayor Robert Mustow to announce $20,000 to develop a destination management plan for 2021-2025.
The plan will focus on renewed tourism planning as part of the rebuilding and renewal following the bushfires.
Mr Hogan said the plan would outline a clear strategy for the Richmond Valley to remain competitive in the market.
“Richmond Valley has stunning rural and coastal towns and villages, a great natural environment and fantastic industry advantages,” Mr Hogan said.
“This will assist in the impacts of drought and fires on the region by building a strong and resilient tourism industry.
“Work will start immediately and will involve small businesses and the community, working together to deliver tourism outcomes.”
Mayor Robert Mustow said developing tourism experiences tailored to the area’s uniqueness would allow the Richmond Valley to become a destination in its own right.
He said due to the recent impacts of drought, fire, floods and a pandemic on the local communities, now was the time to increase tourism interest, experiences and numbers.
“As no region is the same, it is important the destination management plan is unique for the Richmond Valley, and creates growth through investment and job creation,” Cr Mustow said.